Ongoing growth plan
Keep your website bringing in more leads, month after month.
A website isn’t finished at launch. Our monthly lead generation services keep improving it: tracking every lead to its source, testing what converts better, running SEO, ads and reviews, and reporting in plain numbers every month.
Ask about our conversion-rate guarantee on your free audit call.
Who it’s for
A monthly lead generation plan with one accountable team.
For companies that want their website to keep improving after launch, with one team responsible for the results.
Home Services
Seasonal campaigns and content for your busiest months, with leads tracked by service and area.
Healthcare & Medical
Ongoing updates to services and providers, plus reporting on appointment requests.
Med Spas & Cosmetic
Monthly offers, treatment content and review growth, measured against bookings.
Mental Health Clinics
Steady, careful improvements to intake pages and search visibility.
Professional Services
Content that builds authority over time, and reporting on consultation requests.
Logistics & Traditional Industries
Capability updates, RFQ tracking and search visibility for new markets.
E-commerce Brands
Conversion testing on product and checkout pages, measured in sales.
Not on the list?
Ask during your free audit, and we’ll tell you honestly whether we’re a good fit.
What’s included
What the monthly growth plan includes.
The mix is tailored in your proposal, so effort goes where it brings in the most qualified leads.
- 01
Lead tracking
Every call and form traced to its source, so you know which channels bring in customers.
- 02
Monthly reporting
A plain-number report on leads, cost per lead and what we’ll do next.
- 03
Conversion testing
Ongoing tests on headlines, offers, forms and pages to turn more visitors into leads.
- 04
SEO & content
Technical upkeep, new pages and content that keep your search visibility growing.
- 05
Paid campaign management
Google and Meta campaigns managed and optimised, with ad spend paid directly by you.
- 06
Reviews & reputation
Your review system and Google Business Profile kept active and improving.
How it works
Four steps, from free audit to growth.
The growth plan starts after launch, but tracking is set up during the build, so your first month already has real data.
- 1Week 0
Free audit
Find exactly where your leads are leaking.
- 2Week 1
Strategy call & proposal
A written proposal with a fixed price and a week-by-week schedule.
- 3From week 2
Sign, then build & launch
Design, copy, build, tracking and SEO.
- 4Ongoing
Grow & report
Campaigns, testing and monthly reporting.
What it costs
Clear prices, fixed before you sign.
The growth plan is an optional monthly plan you can add after any website plan. What it includes is tailored to your goals and set out in your written proposal.
Compare all plansLaunch
From $10K
30 days of post-launch support, then an optional growth plan
Growth
From $18K
90 days of post-launch optimization, then an optional growth plan
Scale
$30K+
Priority support, ongoing conversion testing and a monthly strategy call
+ optional monthly growth plan
One growth system
Works best alongside
Ongoing growth plan: questions, answered.
Do we need a growth plan after launch?
No, it’s optional. Every plan includes a post-launch support period: 30 days, 90 days or priority support. The growth plan is for companies that want the website to keep improving and bringing in more leads.
What does the monthly report include?
Leads by source, cost per lead, rankings, conversion rates and review growth, plus what changed last month and what comes next. No vanity metrics.
Can the plan change as our goals change?
Yes. We review priorities regularly and shift effort between SEO, ads, reviews and conversion testing based on what’s bringing in qualified leads.
Can we get a growth plan if you didn’t build our website?
Ask during your free audit. It depends on whether your current site can be tracked and improved properly, and the audit shows what would need to change first.
Is ad spend included in the growth plan?
No. Ad spend is paid directly to Google or Meta from your own account. The growth plan covers managing and optimising the campaigns.
Find out what to improve first.
We review your website, search visibility, ads and lead flow, then show you the highest-impact fixes. No obligation.
Reviewed personally by Kenneth Lopez
Founder, Arden & Oak
Ask about our conversion-rate guarantee on your free audit call.